Former Disney executives Brooke Chaffin and Catherine Connors have launched a social media platform jut for girls, with its aim being to foster creativity while introducing them to inspiring role models. The pair announced the launch of Maverick on Friday, a social network geared for girls between the ages of 10 and 20.
Here’s how it works:
When a new user signs up, they can browse through various challenges set forth by Catalysts, inspiring role models selected specifically by the founders to inspire the younger demographic on the network. These challenges include things like making their own super hero, creating their own dance number or choosing a mantra.
Users, usually between the ages of 10 and 20, can post their response to a challenge via photo or a 30-second video and browse the responses of others. Interestingly, Maverick has done away with ‘likes’ and instead offers points for various types of engagement, like posting a response to a challenge, posting a comment, or giving someone a badge.
For now, there are four badges on the platform (unique, creative, unstoppable, and daring) and the company has plans to add more badges as it grows.
But Maverick isn’t just an app. The company also plans on holding a series of one-day live events across the country, highlighting young women emerging on the platform in categories like STEAM, entrepreneurship, comedy and music.
In fact, the first live event goes down tomorrow in Los Angeles, featuring “Founding Mavericks” or role models such as Chloe & Halle Bailey, Brooklyn and Bailey McKnight, Daunnette Reyome, Laurie Hernandez and Ruby Karp.
For now, Maverick is a free app focused on growing its user base. But the founders see an opportunity to turn Maverick into a utility, similar to LinkedIn, offering a subscription for premium features. And it makes sense that LinkedIn would serve as inspiration for Chaffin and Connors, as LinkedIn CEO Jeff Weiner is one of Maverick’s investors.
The company has raised $2.7 million in seed funding led by Matt Robinson of Heroic Ventures, with participation from Susan Lyne and Nisha Dua of BBG Ventures as well as Jeff Weiner.
Founders Chaffin and Connors met during their tenure at the Walt Disney Company and kept coming back to the idea of empowering girls through a new social network, and so Maverick was born.
The network is designed with a progression loop like a game, where Mavericks can progress toward becoming a Catalyst and inspiring other young women.
To download the Maverick App, click here